We are Central.


We believe that technology should simplify people’s lives.

That’s why we help companies solve complex problems with simple digital solutions that meet both users and business goals. We design for people who use screens.

SMart Portals

SMart provides support services to artists and creatives in Belgium and is currently expanding its activities across Europe. To facilitate this work and expansion, we designed both their many websites and future online services as well as defined the new SMart global online experience with a toolkit, guidelines and templates. The SMartEu website is the first website to feature the new experience we are building together.

  • + 46% pages/visit
  • + 34% page views
  • + 50% visit duration
  • - 33% bounce rate

Debating Europe

A project in partnership with Friends of Europe, Europe’s World, the European Parliament, Microsoft and Gallup, Debating Europe is a platform that encourages direct discussions between European citizens and policy makers. We redesigned the platform to increase discussions and creates a transparent experience, integrating social networks, organizing content around themes, as well highlighting the community of associated thought leaders and schools.

  • + 45% unique visitors
  • + 8% page views


Getyoo provides innovative networking and media sharing solutions for the event industry. We designed a smart and elegant website which showcases their services and customers while providing a user experience that is memorable and reflects their brand experience and interactive products.

The Word

Through its printed editions, its website and its iPad app, The Word features the best in Belgian culture. We designed their new website to complement and be aligned with the print edition style and editorial strategy adding new features such as improved image galleries, integrated social networks and web-exclusive content. And made it mobile-friendly of course!

  • + 125% visit
  • + 142% page views
  • + 36% visit duration

Our design principles

Start with needs

By identifying and understanding real user needs we move beyond any assumptions we may have and beyond business objectives to ensure that the digital product or service that we design is truly effective – that it creates both value for money and value for your users.

Make things concrete

A living design is a far more efficient and effective way for us to discuss and work together than long abstract functional specifications. Who wants to read those anyway?

That's why we favor the use of wireframes (sketches to structure content and interactions), interactive prototypes and mockups (visual renderings) to quickly give form to ideas.

These tangible tools are used like modeling clay to shape the final product.

Improve over time

Although we rapidly design and break things down to their simplest form, sometimes the smallest element, our designs are intended to be timeless. We test our solutions and collect feedback from real users, to iterate and add features, or adapt to future needs. Like good wine our designs only get better with time.

Make it simple

Simplicity is in the details. It’s in everything we do, from the products we design to the way we collaborate with you. Our designs make complexity seem simple, the experiences seem seamless and the systems perform well.

Our design process

Agile method

Our approach is iterative, collaborative and flexible.

We involve our clients throughout the design process and constantly improve and optimize our solutions based on ongoing feedback.

Our process allows us to embrace change. Because things change. It may be your business, a new rising technology or evolution in user behavior. Our approach accepts this change during a project, even late in its development.

Work with us

First step download our project planner to help us understand your project, its context and your needs. We can then plan a meeting to discuss it together.

You can of course also just give us a call at +32 497 57 47 97 or drop us a line at

& scope

Your budget is one of the project constraints. A project budget typically ranges between 30.000€ and 80.000€.

If you are looking for something smaller, we can provide you with a preliminary study from project definition to prototype, and we can redesign or optimize specific parts of an existing project.

It’s about the people

We are selective about the projects we choose to work on. We want to be sure that we are the right people for it and that we’re a good match so that we work well together and that our collaboration is a success.

A few do NOTs

We are not a full service digital agency.

We don't do community management, online advertising, videos or logos. If your project needs it we are happy to help and we’ll connect you with the right people.

Oh, and no, we don’t do speculative work or free pitching. Ever.

Meet the team

Experienced, multidisciplinary and passionate. We serve your project and you work directly with us. No account directors, no managers. Trust us, we'll get to know each other well.

Contact us

Interested in working with us, curious to know more or just want to say hi?
We’d love to hear from you! We’re downtown, a 10min walk from Brussels Midi/Zuid international train station.

Rue Vanderschrick 85
1060 Brussels
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Tel. +32 497 57 47 97

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